Although this is Limit Break’s first Super Bowl effort, the company has ties to Big Game advertising. Its founders, Leydon and Halbert Nakagawa, previously started Machine Zone, a separate mobile gaming company that has aired multiple Super Bowl ads for titles such as “Game of War: Fire Age” and “Mobile Strike.” These commercials featured celebrities Kate Upton and Arnold Schwarzenegger, respectively.
NFTs, and the cryptocurrency industry in general, are expected to have a quieter presence at this year’s Super Bowl, on account of a bearish market and stingier marketing budgets. The 2022 game saw numerous exchanges air commercials, as well as NFT imagery in Bud Light Next’s ad.
Limit Break’s “Dragon” series is the latest collection of NFTs that the company will release in preparation for the launch of DigiDaigaku. A whitelist opportunity, which grants priority access to the tokens, was opened last week. Each of the previous 11 collections hinges on the anime-style characters and components of the game. The NFTs are distributed through the OpenSea marketplace and live on the Ethereum blockchain.
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