By Mika Bar On Nesher
In the past year, we’ve seen blockchain technology revolutionize the elitist art world, cutting out middlemen, and proving that art not only belongs in decentralized spaces, but thrives here. The film industry—where profit-driven producers and studio heads hold tremendous creative power over independent filmmakers—is next in line to discover the power of NFTs.
“The NFT revolution has started to support creatives from all around the world. As a female-led indie company, we are keen to find out the potential of how NFTs can support filmmakers.”
Martina Russo, Founder of Unleyek
Auctioned on SuperRare this month, “The Minted Series” is the first-ever film fundraiser powered through a curated collection of NFTs. The profits of this unique exhibition will fund a full-length documentary titled “Minted,” which sets out to tell the story of a new, more democratic chapter in art history. The film, which has already begun shooting, is developed by Unleyek, an award-winning, female-led production company based in London in partnership with design house 19.studio. The film features pioneering artists such as Krista Kim, Lans King, Olivier Sarrouy, Kenny Schachter, Scott Stornetta, and Georg Bak about the philosophy and craft that drive their work. Reflecting on 2021, a pivotal moment in cultural history when NFTs disrupted the art world, the film also examines the future of blockchain technology and the ways it may shape the future of independent creatives for years to come.
“I think it’s really important to cover this whole scene that’s still in flux, and it’s a difficult thing to do…I think it’s great they want to cover the perspective of the artist and how NFTs are helping artist bring their work to the public.”
-Lans King, artist in the collection “Minted Series,” and contributor in the documentary
The documentary traces the emergence and development of NFTs out of tight-knit online communities whose supportive culture is a stark contrast to the cut-throat competitiveness of so many mainstream creative industries. To produce anything on a large scale, creatives often have to make tremendous artistic sacrifices, sometimes forgoing their credits altogether. In a society that prioritizes profit and product consumption above all else, NFTs are maturing into a vehicle of rebellion. A documentary about NFTs funded by NFTs, set to be released as an NFT is pretty meta, but it’s just the tip of the iceberg.
Reclaiming the funds that make films possible is a revolutionary…
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