Santander Private Bank Introduces Bitcoin, Ethereum Trading for Swiss Clients

“The Swiss regulation related to digital assets is one of the first and most advanced in the world, since it provides clarity and a comprehensive regulatory environment for our clients,” said John Whelan, head of crypto and digital assets at Santander, in an email. “As holding of crypto as an alternative asset class continues to expand, we expect that our clients prefer to rely on their existing financial institutions to be responsible for their assets.”