Bored Apes take on the restaurant and movie business
The Bored Ape Yacht Club, or BAYC, NFT holders own the intellectual property rights to their specific apes and can use the likeness of their ape(s) for commercial purposes. One such BAYC member, Andy Nguyen, decided to open a Bored Ape-themed restaurant aptly named Bored & Hungry in Long Beach, California.
Nguyen is a food entrepreneur who has co-founded various other culinary concepts in the Orange County area. He is the owner of Bored Ape #6184, which he purchased for $267,000, and also owns two Mutant Apes. The opening took place this past weekend and Bored & Hungry is the first restaurant to accept both Ether (ETH) and ApeCoin (APE) as a form of payment.
Nguyen revealed to HypeBeast that his purpose is to “show people that you can create a brand/business out of this IP. Taking away the stigma of, ‘It’s just a jpeg.’”
The @BoredNHngry store is back open today and everyday! Who’s coming by for lunch? Come say hello! Maybe some freebies when I’m there! Opens at 11am today pic.twitter.com/yh4eREC09p
— AndyTheNguyen.eth (@AndyTheNguyen) April 12, 2022
In other BAYC news, Yuga Labs has partnered with Coinbase to produce a film trilogy featuring the BAYC community. The first movie in the trilogy, with the length of a short, will premiere at the NFT.NYC conference in June.
The official website denominated the upcoming franchise as “The Degen Trilogy” but doesn’t offer details as to what it will be about, merely saying “something is coming” and “probably nothing.” Reminiscent of the Yuga Labs’ announcement for BAYC’s forthcoming metaverse called Otherside, prospective fans can only connect their Coinbase accounts for now.
Meanwhile, Yuga Labs invited Bored Ape owners to audition for roles in the trilogy by submitting their Apes and an accompanying backstory. If an owner’s Ape is chosen, they are subject to receive a $10,000 licensing fee, paid out in either Bitcoin (BTC) or APE.
We’re stoked that Coinbase is making a film series featuring the BAYC community. Bored Ape NFT holders, submit your ape for casting, details below. Mutants, don’t worry – this is the first film in a trilogy, and you’ll be getting your own casting call for part two. https://t.co/lhsbg4AnuZ
— Bored Ape Yacht Club (@BoredApeYC) April 11, 2022
Related: NFT creator Yuga Labs raises $450M, bringing company valuation to $4B
iHeartMedia to bring to life NFT characters in a podcast
iHeartMedia, one of the largest radio outlets in the United States, scooped up its own Mutant Ape and multiple NFTs from other prominent collections to herald the company’s entrance into Web3. While Axios first reported the news last week, iHeartMedia officially announced on Tuesday the creation of an NFT-based podcast network called the Non-Fun Squad, short for nonfungible. Using the IP of their owned profile picture (PFP) NFT collections, the podcast will center around and use the voices of the characters in the Non-Fun Squad.
iHeart-owned NFTs include CryptoPunk #2821, Mutant Ape #10144, World of Women #7147 and #7730, as well as those from emerging NFT projects, including CrypToadz #5947, Loot for Adventurers #2020, and Quirkies #307 and #1988. This may be the first time that individual NFT characters will be given their own personalities and the opportunity to interact with each other within the media and audio spaces.
iHeartMedia partnered with the crypto platform Anchorage Digital, who tweeted about the announcement.
@Anchorage‘s regulated institutional platform for crypto is helping @iHeartMedia build #Web3 media products.
Learn more here about the Non-Fun Squad, iHeart’s groundbreaking #NFT-based media franchise ⬇️: https://t.co/PgPgF6lv8B
— Anchorage Digital (@Anchorage) April 12, 2022
China’s Sichuan province launches NFT marketplace
Despite the Chinese government’s wariness regarding cryptocurrency and NFTs, the Sichuan Province Department of Culture and Tourism in southern China…
Read More: cointelegraph.com