McDonald’s in the metaverse, pro players to try Web3: Nifty Newsletter

In this week’s newsletter, read about how Reddit onboarded millions into Web3 through its nonfungible token (NFT) avatars, and check out McDonald’s first metaverse experience in The Sandbox. Find out why professional gamers are interested in trying out Web3 games, and why Axie Infinity creator Sky Mavis is partnering with NFT collection CyberKongz to develop a new game. And don’t forget this week’s Nifty News, featuring an NFT image of Ethereum co-founder Vitalik Buterin.

Reddit engineer shares strategy behind NFT onboarding at EthCC

At the recent Ethereum Community Conference (EthCC) event, Reddit’s senior engineer Mirela Spasova shared how the online forum platform onboarded millions to its NFT avatars. Spasova highlighted that the motivation behind the project was empowering users with freedom of use.

By making the collectible project on-chain, users can either keep them as their avatars or resell them on secondary marketplaces like the NFT trading platform OpenSea.

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McDonald’s debuts McNuggets Land in The Sandbox

McDonald’s Hong Kong has built its first Web3 experience dubbed “McNuggets Land” in the metaverse project The Sandbox. The McNuggets Land is a digital world created to celebrate the 40th anniversary of the restaurant chain’s Chicken McNuggets.

The Web3 experience will allow users to go to a digital store that shows a tour of the history behind the chicken snack. It also allows participants to play and complete quests to win rewards, including The Sandbox (SAND) tokens.

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Dota 2, Rocket League pros ‘want to explore’ Web3 and blockchain gaming

Even though traditional game developers have shunned the idea of integrating Web3 into games, some competitive gamers expressed interest in blockchain-based gaming.

Professional Dota 2 player Erik Engel and Rocket League competitive gamer Max both expressed interest in trying out Web3 gaming. According to Engel, it was refreshing to see companies make more out of the technology than just the usual games.

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Axie Infinity creator to develop new game in partnership with CyberKongz

Sky Mavis, the creator of the NFT game Axie Infinity, has announced a partnership with the NFT collection CyberKongz to develop a new game. Though the company did not provide details about the game, Sky Mavis executive Kathleen Osgood said that it would have the opportunity to be interoperable by integrating with existing Axie Infinity experiences.

Despite the lower interest in blockchain gaming during the bear market, Osgood believes that the catalyst for the revival of blockchain gaming will come from a game that understands the motivations that drive users into Web3.

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Nifty News: Vitalik Buterin becomes NFT, Neopets transitions into non-crypto game and more

An image taken before Ethereum co-founder Vitalik Buterin became famous is being sold as an NFT to celebrate the anniversary of the smart contract platform. Meanwhile, the popular Web3 game Neopets Metaverse has decided to focus on a different game concept that’s non-crypto despite raising investments from various Web3 firms.

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Thanks for reading this digest of the week’s most notable developments in the NFT space. Come again next Wednesday for more reports and insights into this actively evolving space.