The metaverse is a dynamic online environment sweeping the technology world. It is a virtual setting where individuals interact, collaborate, and participate in novel activities. Users can interact with one another and explore a vast world of possibilities in this limitless, immersive 3D environment. Due to its popular demand and its wide variety of uses, the metaverse is set to be the future of all virtual experiences.
In recent years, many projects have been created to capture a space in the metaverse. In fact, McKinsey and Company has predicted that the metaverse could add $5 trillion to the global market in less than 10 years.
Monetization is one of the main driving factors. Concepts like play-to-earn give developers and users opportunities to earn from metaverse activities and ultimately create a functioning economy inside while connecting it with the physical world.
The birth of create-to-earn
Content creation is the process of developing meaningful, valuable, and purposeful content that helps inform, educate, and engage readers. It is a method of communication that may be used to effectively and amusingly market goods, services, and ideas. Various formats, including blog posts, articles, videos, podcasts, and infographics, can be used to create content.
Because of the countless online content, content creators should be capable of captivating their audiences and effectively conveying their messages. Any successful online marketing strategy should include new and creative ways to reach the intended audience, and content creation is an effective way of doing that.
The metaverse’s rising popularity and continuous demand for creative content have paved the way for another digital marketing niche that’s taking the scene by storm – virtual influencer marketing.
Virtual influencers are computer-generated, digital characters made with graphic design tools. The characters are created to be “human-like” and have their own personalities, interests, and distinctive attributes. This makes it possible for users and followers to relate to their “human” identity, which may influence their purchase choices.
Without physical and geographical limitations, many virtual influencers have been able to expand their online presence and gain attention quickly. Their rapid influence and reach have made many companies turn to virtual influencers to endorse their products. Even globally renowned brands like Balmain, Balenciaga, and Prada have utilized virtual influencers in their advertising campaigns.
VIM Co. Ltd.
VIM, a Create 2 Earn (C2E) platform under VIM Co. Ltd., connects fans, brands, and virtual influencers beyond social media. VIM can also partner with virtual human production companies, which may allow for bigger incentives for VIM members. This can include acquiring a VIZ TOKEN through various activities on the platform.
Beyond being a reliable platform for virtual influencers and their supporters, VIM also aims to establish a functioning economy in the metaverse. It is the first blockchain platform to link the virtual world with real economic activities, allowing users to navigate and perform quests using their own VANTER – an acquaintance to a virtual human that can be “summoned” to carry out quests.
The company also organizes virtual human information on the platform by identifying how to help these virtual humans become virtual influencers. It also collects their birth story, background narrative, and SNS activities. As a platform that provides virtual influencers with a fully functional economy benefiting virtual persons and the humans supporting them, VIM is one of the most anticipated technological enhancements by analysts, supporters, and companies alike.
VIM Co. Ltd.
https://virtualinfluencer.world/en/
COMTEX_420630975/2776/2022-12-12T04:39:59
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