YellowHeart launches metaverse music venue with Spatial

Company will bring Web3 ticketing to metaverse

YellowHeart, the Web3 marketplace for ticketing, music and memberships, will bring Web3 ticketing to the metaverse to help artists and fans avoid issues with traditional ticketing, including steep prices, fraud, and zero resale profit for artists. The company’s metaverse acts as a music venue and will premiere immersive new features from Spatial, the Web3 platform that offers stunning immersive spaces on mobile, web and headset. Spatial makes the YellowHeart experience more closely mirror an in-person concert than any other virtual event to-date.

Since most venues and stadiums have exclusive ticketing deals in place, developing a metaverse that solely utilizes Web3 tickets will drive their adoption because artists can finally offer Web3 tickets to fans at scale. Along with helping to eliminate some of the biggest pain points linked to traditional ticketing, Web3 tickets offer new benefits that are proprietary to NFT technology and can’t be programmed into traditional tickets. These include everything from full albums, to custom vinyl records, to exclusive merch, to immersive visual art. Web3 tickets also give artists the ability to share updates with fans about upcoming tour dates, music releases, giveaway opportunities, and much more.

To ensure YellowHeart’s metaverse experience goes beyond simply live streaming a concert and is more interactive than any other virtual event, the company has partnered with Spatial to introduce new features. These include the power to stream multiple screens at once so fans can see what’s going on at different parts of the venue — such as by the stage, by the merch booth, outside the venue, in the lounge — and the ability to find friends without having to toggle through multiple avatars to identify them. Fans also have the option to communicate with each other directly so every fan doesn’t hear every conversation.

At the metaverse’s beta launch, artists will be able to feature digital objects of merch and vinyl records that fans can click to purchase. They’ll also have the opportunity to schedule meet-and-greets before and after shows so fans that either weren’t able to make it to the show, or did make it to the show but want to keep engaging, can. This feature is a major game changer for fans that can’t travel to an in-person show or can’t afford traditional tickets because they’re too expensive, since they’re able to connect with the artist and other fans despite these roadblocks. In the future, fans will have the opportunity to purchase food and drinks ahead of the show that will appear as digital objects in the metaverse, further melding the virtual and in-person experience.

“Before Web3, artists would release a record, go on tour, and go home, but Web3 tickets have completely rewritten the rulebook when it comes to how artists, teams and event organizers release tickets and engage with fans,” states YellowHeart founder and CEO Josh Katz. “The technology behind Web3 tickets is ripe and ready for mass adoption, but implementing it at scale has been slower because many venues, particularly in the United States, have exclusive ticketing partnerships in place. By bringing Web3 ticketing to the metaverse, YellowHeart is making digital experiences more accessible since artists can easily onboard fans into metaverse events that use Web3 tickets as an entry point.”

Grammy-nominated G.Love, whose latest album, Philadelphia Mississippi, placed No. 1 on the blues charts, will perform YellowHeart’s first Web3 ticketed concert in the metaverse. Every fan that purchases G.Love’s NFT album will get a free ticket to his metaverse show. YellowHeart will announce several other Web3 ticketed performances over the next several months.