Wrangler Partners with Jeremy Booth to Create Limited-Edition Phygital Wearables

American heritage denim brand Wrangler Jeans and the creator of Bushido’s NFTs, Jeremy Booth, teamed up to create exclusive phygital wearables. NFT Marketplace LTD.INC and POAP helped them mix fashion with cutting-edge technology. 

The western-style collection includes hand-sewn and hand-stitched jackets created from black-on-black selvage fabric from Cone Mills White Oak Plant. 

LTD.INC, a company that specializes in art and tech, enabled the companies to add a chip to each jacket. The chips connect the garments to non-fungible tokens that verify the items’ authenticity and ownership. 

Proof of Attendance Protocol, widely known as POAP, also worked on the “digital” part of the jackets. It incrusted the physical items with near-field communication chips that are located underneath the sleeve patch of each jacket. Thanks to this technology, those who meet Jeremy during the web3 festival NFT.NYC will be able to redeem the limited-time POAPs. 

None of the parties have shared the release date of this limited-edition drop. However, Jeremy Booth’s Twitter post gives us a hint about the upcoming Wrangler Boots release. The items will reportedly be available for Boots holders.