Wow! Momo First Indian QSR Chain to Launch in Metaverse

India’s leading QSR (quick service restaurant) chain Wow! Momo Foods has launched its 3 outlets in the Metaverse. The three brands named Wow! Momo, Wow! China and Wow! Chicken are on ‘festemverse’—a new Metaverse platform curated to celebrate festivals of India across the year.

The company claims that the launch of the three brands on metaverse is first-of-its-kind in the Indian QSR space. 

The Tiger Global-backed outlet said that ‘festemverse’ is available for android users, and will soon be extended to IOS devices. Users can download ‘festemverse’ from the Play Store or Apple App Store and create their digital avatars. Consumers will also be allowed to trade on Metaverse stores and convert NFTs and redeem it on physical outlets.

Commenting on the announcement, CEO & Co-founder, Sagar Daryani, Wow! Momo Foods, said, “It’s imperative to stay relevant and stay up to speed today; Metaverse is an investment for the future; whilst we are launch partners for ‘Festemverse’ today; our aim is to grow this and at the same time also be part of all the popular metaverse platforms.”

Murali Krishnan, CMO and co-founder at Wow! Momo said, “To us Metaverse is a step that gets us closer to the modern consumer. The closer you are to the consumer, the stronger is your pull”.

Wow! Momo had raised INR 125 crores in September 2022 with an overall valuation of INR 2,125 Crores. The company stated that it aims to take the brand across all major metros as well as Tier-1 and Tier 2s cities over the next 24 months. 

The multi-billion-rupee QSR chain was launched in August 2008, and currently has 490 outlets in 23 Indian cities. Wow! Momo aims to enter over 100 cities soon.