Woodstock to launch in the metaverse

Woodstock Ventures, the founders and producers of the legendary Woodstock Festival, are partnering with premium metaverse builder Sequin AR to develop 3D virtual environment, Woodstock World.

Sequin AR, which has previously worked on projects featuring Madonna, Mariah Carey and Ariana Grande, is building exclusive behind-the-scenes content, interactive archives and the chance to revisit history-making performances from the 1969 original Woodstock.

The platform will utilise archival 2D content alongside motion capture recreations, enabling fans to interact with historical tracks and artists in real-time., as well as discover new music from breakthrough artists.

“Woodstock was and still is all about people, from all aspects of life coming together for an experience that makes them one,” says Sequin AR CEO Robert DeFranco. “The metaverse provides a way for people all over the world, of all ages, to meet other people who love the same thing they do – and you don’t need an expensive plane ticket or a time machine, just the device you use every day.”

In 1969, Woodstock changed music history and defined a generation… Woodstock World allows everyone everywhere to have an even more magical experience”

Using Unreal Engine 5 and Sequin AR’s proprietary metaverse platform, Woodstock World “will integrate avatars, blockchain, streaming video, analytics and hosting to deliver a fully consolidated experience”.

“In 1969, Woodstock changed music history and defined a generation, combining the power of shared experience with culture’s greatest musical talent,” adds Joel Rosenman, co-producer of the original Woodstock and spokesperson for Woodstock Ventures. “Woodstock World allows everyone everywhere to have an even more magical experience liberated from the boundaries of time and space.”

Earlier this month, it was revealed that Woodstock is coming to South Korea in 2023, marking the first time the legendary festival will take place outside the US.

SGC Entertainment says it has signed an official copyright agreement with the Woodstock Music and Art Fair to host a three-day festival under its name with the theme of “freedom, peace and love.” The festival is slated for 28-30 July at the Hantangang River Geopark complex, in Pocheon, Gyeonggi Province.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.