Where Ethereum Was Born and Crypto Goes to Grow Up

Then again, it is very much the place to be if you want regulatory clarity, easy access to banks and VCs or just a relaxing dose of Swiss tranquility. Zug is almost cartoonishly pleasant. I spent a month in Zug in 2019, taking jogs by the lake and basking in the clean serenity. I went to a crypto meet-up in the CV Labs, billed as “the heartbeat of Crypto Valley,” a gleaming, five-story coworking space – focused on Web3, of course – that had, on its top level, floor-to-ceiling windows with imperial views of the Swiss alps.