“It’s more transparent. It’s fair. It’s natively on-chain. It’s, to be blunt, better for privacy,” said Garcia Martinez, CEO of Spindl, whose core service is attribution. “We’re not using weird, sketchy Web2 data,” such as consumers’ browsing history or their personal information, to target campaigns – just on-chain transactions, which are already public.
Read More: www.coindesk.com
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