Walmart and Unity To Bring Immersive Commerce to Games, Virtual Worlds and Apps

BENTONVILLE, Ark., Jan. 4, 2024 — Walmart and Unity, the world’s leading platform for creating and growing real-time 3D (RT3D) content, today announced plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps. This enables creators to sell physical items in RT3D experiences across 20+ platforms, unlocking a new way for developers and creators to connect customers’ virtual and physical lifestyles and establishing a new monetization channel for developers.

This partnership brings the retail power of Walmart to Unity’s game and app development community, with more than 1.1 million developers using the Unity editor monthly, powering an average of 3.6 billion downloads each month of Made With Unity apps worldwide.

“We have an opportunity to connect the physical and digital realms in a way that only Walmart can, meeting our customers and members with authentic experiences where they already are,” said Tom Kang, vice president and general manager, Metaverse Commerce, Walmart’s Store No. 8. “By opening up Walmart’s commerce APIs to the Unity development community, we’re empowering developers to offer a new mechanism to further drive user engagement while making it easy and convenient for players to complete a transaction for physical products without leaving the game, virtual world or app.”

“This announcement paves the way for new innovation in commerce for games and other virtual experiences,” said Marc Whitten, president, Create, Unity. “We’re excited to be able to give Unity developers the option of another new revenue stream while keeping players within their games and experiences.”