Upland partners with FIFA to bring Lusail Stadium into the metaverse

In addition, Upland will release an NFT collection featuring unique mystery bundles of different rarity levels. The packs will include different fan attributes: logos, shirts, boots, crests, mascots, and other country-specific items. Users will have the possibility to collect, own, and trade FIFA-themed NFTs and video game highlights. Notably, players that collect the biggest number of digital assets will receive virtual properties as gifts from Upland.

“We’re excited to create a multi-touch web3 experience showcasing fun, innovation, entrepreneurialism, and community as the first of many opportunities in the future of FIFA World Cups, where fans can now collect, own, and share a real moment in history,”

says the Co-Founder and Co-CEO of Upland, Dirk Lueth.

In the past month, several noted crypto and Web3 platforms have launched FIFA World Cup initiatives to attract sports lovers. For instance, the largest cryptocurrency exchange Binance launched a Football Fever program that allows users to participate in daily challenges and receive up to $1,000 worth of token rewards. Swiss watchmaker Hublot built the biggest virtual stadium for World Cup 2022, while Animoca Brands and Cool Cats teamed up for a limited-edition NFT collection, which is set to be released on November 19.