Unique Metaverse Experience on Offer

Buxom
Cosmetics, the direct-to-consumer cosmetics brand is running a six-month
metaverse promotion called “Buxom PlumpVerse”.

Partnering with digital consulting firm
Publicis Sapient, the two companies have created a new immersive virtual
customer experience on the Decentraland metaverse platform. Buxom PlumpVerse
offers three digital floors – a first-floor lounge featuring a plumping lip
bar, a dance area and DJ on floor two, and an immersive, virtual try-on store
on the third floor.

“The Buxom Babe is known for being
the queen of the party,” said Sidi Drissi, Brand President, Buxom.
“The Buxom PlumpVerse is the perfect space to play into the brand
heritage. Buxom’s PlumpVerse bridges the gap between the brand and virtual
world, creating an immersive club experience where our consumers can feel glam,
engage in VIP experiences, and join the party without having to step a foot
outside of their door.”