ULTRADE’s DeFi-as-a-Service Platform Raises $2.4M in Seed Round that Included the

Blockchain trading technology has evolved. CEXes are experiencing disruptions as users and builders look for highly scalable solutions that provide users with self-custody, high security, smooth UX and deep liquidity. Enter ULTRADE. ULTRADE is a full-featured DeFi trading ecosystem giving brands, projects and communities the ability to generate and capture trading fees from their audience in an owned experience. The whitelabel model will enable builders to spin up their own Ultimate Trading suite in minutes, and benefit from shared liquidity.  

$2.4M Investment 

ULTRADE’s seed round includes Algorand Foundation, Big Brain Holdings, Tess Ventures, Sarson Funds, Valhalla Capital, and Stealth Capital. This strong support from ULTRADE’s investment partners brings them closer to building a foundational piece of DeFi infrastructure. ULTRADE’s unique approach turns trading solutions in DeFi into a commodity that other brands can include in their offerings under a whitelabel model. While the technology layer is commoditized, the network participants build and share a unified liquidity cloud that gives ULTRADE the most coveted business advantage of all – network effects.

Algorand Foundation 

Building ULTRADE V1 on Algorand allows the trading suite to take advantage of Algorand’s unique pure proof-of-stake consensus mechanism that solves security, scalability and decentralization. Algorand also boasts zero downtime since it went live in 2019. This fast, decentralized, sustainable and secure blockchain is a great starting place before ULTRADE expands to a full multi-chain offering.  

“We think ULTRADE’s DeFi-as-a-Service infrastructure solution, offering a whitelabel suite with limit orderbook and perpetuals trading, has strong product market fit within the current DeFi adoption curve.” 

Daniel Yang, Head of Investment and Diversification, Algorand Foundation 

Funding B2B DeFi Infrastructure 

Investors look to be recognizing ULTRADE’s capacity to offer a new piece of trading infrastructure with a whitelabel model that could disrupt the dominance of CEXes, and change the DEX landscape. 

At the core of the ULTRADE platform is an all-in-one, non-custodial DeFi trading application dubbed the Ultimate Trading suite. ULTRADE is developing a comprehensive DeFi experience that rivals CEXes, while maintaining the non-custodial tenets of DeFi, all with a whitelabel model. Founder Dan Goldman doesn’t believe there should be a tradeoff between CEX usability and asset self-custody on DEXes. His goal is to enable anyone to spin up their own DeFi trading solution without having to write a single line of code, not just for AMM swaps but rather a full suite of trading tools you would expect from CEXes, including limit orderbook trading for spot and derivatives.

Alongside the orderbook, the highly advanced Hybrid Aggregating AMM (haAMM) will provide the best execution across LP pools and the orderbook, increasing pool liquidity depth and…