UAE’s top 5 metaverse activations in 2022

2022 was the year of rising  curiosity around the metaverse. ‘What is metaverse’ made it to the top 10 most-searched what-is questions on Google.

Entities in the UAE have been quick to enter this new realm. Take a look at the top five metaverse activations in the UAE in 2022.

Pickl’s dining experience

At GITEX Global 2022, UAE-based burger joint Pickl invited visitors to place their orders in their metaverse. And yes there was a real, edible burger involved.

Pickl and Commercial Bank International (CBI) brought a metaverse dining experience to life for their guests at the event. At CBI’s activation, visitors created an avatar and collected their tokens in a simulated