Turning the Psychology of “Looking in” Into a Web3 Project

“Through examining my practice of tattooing people and interacting with them, I’ve found that people view the tattoo as therapy. But in reality, them writing me their story is the therapy,” Margulies said in an interview with nft now. “Through that process, they identify themselves in what is usually a traumatic experience. So I realized that my unique value to my clients is self-discovery. From there, I thought, ‘Okay, I have this long client waitlist, and I only have two hands. How can I give this experience of self-discovery to as many people as possible in one shot?’”

With his new project Looking In, Margulies is aiming to give the Web3 and NFT communities more insight into themselves. Just as Myers–Briggs types have become a popular tool for folks to relate to each other over the past decade or so, Margulies has tapped into the Big Five personality traits, creating a gamified NFT experience to add to the trend of self-discovery.

The point of “Looking In”

While Margulies doesn’t claim to be a psychiatrist or licensed mental health professional, he’s let his own experiences with, and vast research about mental illness, plus his aforementioned continuous role as a sort of tattoo therapist, influence his latest endeavor. In recognizing the malleable nature of identity in Web3, he hopes that people can take pause and participate in some self-reflection, utilizing his new project as a guide.

With Looking In, users can take part in an informal, sliding scale test meant to provide a basic understanding of where they exist within the scope of the Big Five personality traits: extraversion, agreeableness, openness, conscientiousness, and neuroticism. The test will not, in any way, provide a diagnosis or an official analysis of the user’s personality, but exists to offer a tentative sense of self, accompanied by a collage of art created by Margulies that seeks to meld personality traits together as a visual reflection of a user’s test outcome.

The test also exists as a fun mode of connection between users and their close friends/communities. Because after a user finishes their test and sees their results, they are encouraged to have their close peers take the same test, answering questions as they relate to the personality of the user, to compare the user’s conception of their own personality with that of those that know them best. Hence the question, “Are you who you are? Or are you who they think you are?”

“Most people, when I proposed this [question], they realize, ‘I guess I’m a combination of both who I think I am and how I am perceived by others,’” said Margulies. “So we built this feedback loop for people to really be honest with themselves. To see who they are and how they’re perceived by others. And then you can actually see that the way that your close circle perceives you is either the same or different than how you perceive yourself.”

While Looking In — smart contracted by Transient Labs — is set to launch on December 15 at LookingIn.nyc, and users can sign up now, details surrounding pricing have yet to be released. But Margulies says those interested in participating won’t have to worry about token gating or high mint prices that are often associated with large-scale NFT projects. In considering the growing mental health crisis in Web3, he wants this project to be an informal, communal, and lighthearted way for all to be able to “look inward.”

“I would love for this project to be adopted in by the masses, and I’m pricing it in an accessible way. I want as many people as possible to learn a little more about themselves and to find comfort in talking about things like depression and mental illness that are maybe considered taboo to talk about,” said Margulies. “Honestly, I think just for the good of humankind, self-awareness, even for like five minutes, can make the world a better place.”