The Sandbox introduces a health and wellness experience in the metaverse powered by Universal Health Token (UHT)

Published: October 08, 2024 at 10:00 am Updated: October 03, 2024 at 5:07 am

Blockchain powered preventive healthcare platform Universal Health Token (UHT) is bringing its health and wellness platform to the metaverse in collaboration with GOQii, opening a first-of-its-kind Healthcare Metaverse Experience in The Sandbox virtual world. The digital experience is in collaboration with Bharatbox, an India focused metaverse venture between The Sandbox and Brinc, allowing visitors to explore a plethora of digital wellness experiences, including yoga parks, gyms, mental health centres, and food preparation zones, the company announced today.

“GOQii and UHT Metaverse Experience is a new way for health, technology and personal development to converge, reimagining wellness into an engaging quest where fitness aspirations are visualised from anywhere in the world,” said Sebastian Borget, COO and co-founder of The Sandbox, in the announcement. “It will open doors for The Sandbox to connect, reward and empower health and fitness in the real world.”

Backed by web3 giants such as Animoca Brands, Universal Health Token aims to reward healthy behaviour in consumers through token rewards, empowering users to actively engage in activities that promote long-term health, such as regular exercise, balanced nutrition, and adherence to wellness programs. UHT has integrated with GOQii, one of the largest health and wellness platforms in India, rewarding in-app challenges, competitions, and measurable health activities within the GOQii app, enabling users earning UHT cryptocurrency tokens for their efforts.

GOQii, the company that surpassed over 5 million users worldwide, also sits with over 300 partners within its network, including leading insurance companies,as well as Modality (NHS UK) and more, with backing from prominent investors such as Polygon, Galaxy Digital and Mitsui.

The virtual experience with Bharatbox spirals users through a series of health and wellness experiences that can help elevate and promote real life healthy behaviour. The metaverse activation serves homage to GOQii & UHT’s origins and continued innovation since being founded in 2014 and 2022, respectively. GOQii operates as a full stack preventive healthcare product predominantly based out of India, offering Fitbit like wearables, full range of products including nutraceuticals, health foods and equipment, a lifestyle coach, globally recognised insurance plans and more.

Karan Keswani, CEO of BharatBox described the GOQii & UHT Metaverse Experience as “a visionary approach to wellness.” He noted, “By integrating health, technology, and personal growth in a virtual setting, we are opening new doors to how we perceive and engage with wellness.” He added, “This partnership between BharatBox, GOQii and Universal Health Token is set to redefine the parameters of digital health and fitness, paving the way for a more connected, health-conscious world.”

Players can navigate through sections representing UHT’s principles, inspirations, and creativity by parkouring across worlds and discovering health related virtual and real life activations. The company also aims to host live events featuring renowned figures in fitness, nutrition, and overall well-being.

The Sandbox is an Ethereum-based metaverse game that allows players to purchase virtual land via NFTs and develop their own games and experiences. It’s also free to play without buying tokenized items, and the game has partnered with brands and entertainers including McDonald’s, Adidas, Ubisoft, Snoop Dogg, Warner Music Group, and The Walking Dead.

Universal Health Token, powered by GOQii, also recently announced a $1.2M pre-seed raise from investors such as Animoca Brands, Polygon Ventures, Tezos Foundation and more. The web2 arm GOQii has raised over $45M to date with over 450,000 monthly active users on its application.

About GOQii

Founded in 2014 by entrepreneur Vishal Gondal, GOQii is empowering consumers globally to lead healthier and better lives. GOQii’s smart-tech-enabled healthcare platform brings together the entire preventive healthcare ecosystem. Its Smart Health Ecosystem integrates tools for real-time personalised coaching, scheduling health check-ups, a health locker, and a unique ‘GOQii Cash’ program where healthy behaviour is rewarded with discounts.

As one of the official partners of the ‘Fit India Movement’ GOQii is a strong supporter of Prime Minister Mr. Narendra Modi’s vision of making 130 crore Indians fit and healthy. GOQii counts marquee investors like Animoca Brands, Mitsui, Megadelta, DSG Consumer Partners, Galaxy Digital, Denlow Investment Trust, Edelweiss, Cheetah Mobile, GWC, Mr. Ratan Tata, and Mr. Vijay Shekhar Sharma. Modality, one of the leading GP chains in the UK, is also an investor in GOQii as well as the JV partner.

Force of Good Foundation

Force of Good Foundation (FoG) is built on the fundamental principles of transforming healthy living into a rewarding journey for individuals while simultaneously addressing one of the world’s most pressing future challenges: declining health. Leading a healthy lifestyle has gone from a trend followed by the minority to one that is a “must-follow”. Increasing levels of awareness and spending potential make preventive healthcare an attractive opportunity across the globe. UHT envisions a world where preventative healthcare is incentivized to tackle one of the world’s most significant health crises.

About Bharatbox

BharatBox is a JV company between Brinc and Sandbox set up to create a new cultural hub featuring key partners from India’s entertainment, art, and sports sectors, including Bollywood. The new entrants have joined The Sandbox’s virtual real estate by acquiring LAND NFTs in the open metaverse and have committed to building experiences in Bharatbox. Multiple high-profile brands and artists will come together to create an area in The Sandbox dedicated to celebrating Indian art, culture, entertainment, and sports, and engage with fans in new and immersive experiences. BharatBox will create the experiences and also provide IPs and brands via its extensive partner network in India, as well as building the games alongside web3 developers. Stay informed about our latest developments by joining our community on Telegram. Please visit https://bharatbox.sandbox.game follow us on Twitter and Instagram and join us on this exciting journey towards creating the most immersive blockchain experience.

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About The Author

Gregory, a digital nomad hailing from Poland, is not only a financial analyst but also a valuable contributor to various online magazines. With a wealth of experience in the financial industry, his insights and expertise have earned him recognition in numerous publications. Utilising his spare time effectively, Gregory is currently dedicated to writing a book about cryptocurrency and blockchain.