SYD: BODYWORK and the duality of Identity

THE COLLABORATION

Syd and her team approached SUPERSHOP with a motivation to explore digital and virtual territories in a new way. Syd, who is known for pushing the boundaries of what it means to be a multi-hyphenate creative, found common ground with SUPERSHOP, the multi-disciplinary design studio, who explores and pushes the boundaries of creative storytelling through emerging technologies of CG, spatial design, motion and world building.

Behind the scenes image of BODYWORK, courtesy of Syd and SUPESHOP

Syd’s art, creativity, and expression has always taken many forms. The opportunity of how to maximize it was identified by SUPERSHOP in the need of building an infrastructure for Syd to holistically exist in the digital space. 3D scanning and building her avatar would be the first step in giving her the tools to create without boundaries in digital spaces, the metaverse, and beyond. Hers and SUPERSHOP’s belief in the promise of the metaverse, its relationship with blockchain technology, and the expression of digital identity align completely. Releasing their first collaborative executions and explorations of this newly built creative infrastructure as an NFT, is the first of many steps at deepening their connection with the emerging culture and technology that will power creative and industry shifts for years to come. The team is excited to continue to explore the untethered potential of creative production in these new spaces.

Syd’s inaugural NFT was minted on July 19 in exclusive partnership with Verisart and SuperRare. Bidding closes around 3pm EDT July 22. Her next NFT drops on July 26, with bidding running until July 29.

ON DIGITAL IDENTITY

In this post-digital and post-social media age, virtual and physical identities are colliding and overlapping. Who we are is no longer defined by our physical presence or presentation, but a bouquet of expression that takes both digital and physical form. Syd’s appetite to stay engaged and forward-thinking in how and why she expresses her own identity and creativity gave SUPERSHOP the foundation needed to explore how her digital identity could be pushed into new territory from digital fashion to the aesthetic of her entire world. The virtual infrastructure that SUPERSHOP is building with Syd is the playground that lets her express herself in endless new forms.

Behind the scenes BODYWORK – NIGHTLIGHT, courtesy of Syd and SUPERSHOP

THE ART

The pieces, Daylight and Nightlight, both make up a two-part exploration of the duality of identity through the dreamscapes built around Syd’s digital-self.