Snoop Dogg partners with Astro Project for a Web3 music video

Noted rapper and NFT collector Snoop Dogg partners with Web3 animation company Astro Project to release a music video for “Crip Ya Enthusiasm.”

The clip features a digital version of Snoop Dogg styled as comedian Larry David. In fact, the whole video is built on references to David’s “Curb Your Enthusiasm” TV show.

Astro Project developed the setting and the heroes of “Crip Ya Enthusiasm” using Unreal Engine. The creative collaboration does not stop here, as the startup has also released a collection of 11,111 NFTs. The artworks feature various donuts which unlock assets from the music video. For instance, NFT holders get access to character animations or 3D models. Additionally, NFT ownership grants access to Unreal Engine tutorials created by Astro Project.