Samsung Deutschland partners with cryptocurrency hardware wallet manufacturer Ledger. The collaboration aims to enable users’ safe and smooth entry into web3.
Starting January 16, German-based Samsung customers can order Ledger Nano X devices from Amazon. Apart from the hardware, individuals also have the opportunity to receive $100 Amazon vouchers and win free NFT artworks from several artists. The list includes such digital creators as Bruno Urli, Charlotte Taylor, Specter Berlin, Uniquecol, Stefan Grobe Halbuer, Zyva Studio, and Antoni Tudisco. On a side note, the latter has previously partnered with such noted companies as Gucci and Moncler.
This is not Samsung’s first step into the web3 space. In 2019, the tech giant launched its Samsung Blockchain wallet, which enabled cryptocurrency transactions. In 2021, the tech giant partnered with Ledger to enable hardware wallet support on Galaxy devices.
Following this, in 2022, the company introduced several metaverse initiatives. For instance, in April, the company rolled out a metaverse game dubbed “Galaxy S22 Treasure Hunt,” which promoted the brand’s new smartphone model. Players could participate in a treasure hunt on the My House platform and had a chance to win a Galaxy S22 Samsung smartphone.
In October, the Latin American division of Samsung launched a Decentraland-based experience dubbed “House of SAM.” In December, the Korean electronics giant invested $35 million into its Latin American metaverse initiatives to attract younger audiences.
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