If you wish to learn more about a field, speak to someone who knows it first-hand and loves it. They are best at describing the subject’s nuances and details, blowing you away with their engaging stories and witty remarks.
There may even be something you know well about, but not from the perspective of someone who has a strong passion for it. I’ve been fortunate to speak with someone with his type of passion. In this article, I share this person’s views and insights from this amazing conversation.
Meet Raghav Shawney, a co-founder of Blockchai nPRBuzz, one of the leading crypto marketing companies. A small startup that four friends founded in 2016 now offers marketing solutions to over 350 blockchain and cryptocurrency projects, including some renowned CEX giants.
Raghav’s team has worked on a broad range of projects including real estate tokenization, supply chains, and various solidity and hyperledger projects. They provide tech solutions, end-to-end marketing, call center services, security audits, business consultation, and more.
Raghav witnessed the industry’s transition from Initial Coin Offerings (ICOs) to Security Token Offerings (STOs) and then to Initial Distributed Offerings (IDOs). He was out there during the dawn of play-to-earn culture and the birth of NFTs and the metaverse era.
Although only 5 years have passed since the ICO bust era, for crypto it is almost a lifetime. There are now so many crypto enthusiasts entering the market thanks to mass adoption that stories of the crypto boot camp of late 2017 and the crypto winter of 2018 ring like bedtime stories today.
The First Metaverse-Like Experience with Crypto
Raghav didn’t grow up with an interest in crypto, unlike many enthusiasts who fell into the field. By chance, he discovered cryptocurrency when a client asked him to write content for an ICO. Digging into the matter further, he found that freelance platforms offered a lot of marketing gigs for ICOs.
“We were surprised to learn that this area was in high demand. Then we began offering content writing, graphic designing, ORM services and other SEO and SMO services. That’s how I became familiar with crypto.
It was a different ball game for me. I became more aware of crypto’s benefits over time. The first and most fascinating advantage of crypto is its ease of wealth transfer, and that’s why I’ve been drawn to it so far.
Back then, if you were getting payments from foreign clients via a banking system, you had to wait for at least 3 to 4 days for those funds to reach your account. It was very easy to handle this with crypto, and you would get your payment within a few hours (yeah, back then it took a while). No matter the amount, you can get it in a single click,” Raghav continues.
Over time, he realized that crypto is a fascinating technology as he was exposed to trading, holding his assets on the spot, and watching them grow within the span of a few months.
“I received the first…
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