Probably Nothing Partners With Jarritos to Launch Valentine’s Day NFTs

Jeremy Fall’s web3 project Probably Nothing partners with Mexican soda brand Jarritos to launch a Valentine’s Day NFT collection. Dubbed “fourteen-twenty-three,” it will include 14 artworks inspired by traditional Mexican culture and the colors of Jarritos’ nostalgic soda flavors.

The drop will be available on February 14 for 48 hours on the NFT marketplace OpenSea. The tokens will go for 0.03 ETH each (approximately $44 at the time of writing). 

After the mint, NFT holders will have two days to burn the tokens and redeem exclusive physical collectibles. Individuals will have a chance to win a Jarritos x Probably Nothing jacket, 3d-printed Jarritos x Probably Nothing Alebrije figurines, or museum-quality physical prints featuring selected NFT artworks. It’s worth noting that holders who will not burn the NFTs will not get access to any additional utility.

Jarritos is very advanced in terms of web3 marketing. The soda brand owns a “jarritos.eth” Ethereum name service domain, promotes NFTs on its Twitter page and has a Discord channel dedicated to NFT releases and other web3 initiatives. 

Jarritos is not the first food company to launch a web3 initiative. In August 2022, American fast food chain Taco Bell introduced a metaverse wedding package. At the beginning of this year, McDonald’s released a Lunar New Year campaign in the metaverse, and cookie brand Oreo created a metaverse experience with games and prizes.

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