Porsche Pens Esports, Web3 Deal With Esports Group FaZe Clan, Via UTA

Porsche and FaZe Clan have announced a multi-year deal with original content, esports initiatives, consumer products, and digital goods to come this year (lead image: FaZe Swagg).

The deal, brokered in collaboration with Hollywood-based United Talent Agency, is “designed to inspire the next generation of gamers to make their dreams a reality,” and will start with a content series with FaZe Clan members expressing their “unique stories of success and engaging in new experiences through the world of Porsche.”

Porsche will also become the official partner across all of FaZe Clan’s esports teams. The pair are also said to be “working in tandem” to roll-out additional digital goods and new offerings in the Web3 space. Initial plans are to be announced in the “very near future.”

“The love I have for Porsche goes back to the first time I experienced Porsche as a kid and has motivated me to work towards the life I want to live,” said FaZe Swagg. “Today, I’m proud to call myself a Porsche owner, and working alongside this legendary brand representing inspiration makes me feel like I am truly achieving my dreams. I’m so happy to share this news with my fans and continue to inspire them to reach their dreams as well.”

“FaZe’s leadership at the intersection of gaming and youth culture, combined with our deep understanding of today’s creators, presents an ideal opportunity for Porsche to reach the next generation and connect with our worldwide fan network,” said Lee Trink, CEO at FaZe Clan. “We’re thrilled to partner with a modern luxury brand like Porsche, who like FaZe Clan pushes boundaries to expand its audience, while also consistently placing the importance of community and innovation first.”

Robert Ader, CMO of Porsche AG, added: “Porsche has been deeply involved in gaming and esports for several years, with a clear focus on racing – staying true and authentic to the heritage and DNA of the brand. Throughout our discussions, we’ve seen that FaZe and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gamer community to realize their own dreams.”