Oreo partners with Meta and Martha Stewart for the metaverse initiative OREOverse

The popular cookie brand Oreo has created its own metaverse called the OREOverse. In this immersive online experience, users can participate in cookie-related activities and compete for prizes.

The OREOverse was launched with a new limited-edition cookie called “The Most OREO OREO.” It features a chocolate-flavored base cake with an increased amount of cream filling, which for the first time, contains Oreo pieces. There are also various rewards up for grabs, including a $50,000 contest, gaming consoles, and VR headsets.

The OREOverse virtual experience, which can be accessed by scanning a code on the cookie packaging, includes multiple cookie-related games. For example, “Stack Stuf,” where players can build the “The Most Oreo Oreo” cookie, and “Rocket Stuf,” where players will inflate the cookie and aim to reach the stars.

Users can access OREOverse on desktop, mobile, and through Meta’s Horizon Worlds, where they can experience the virtual world in VR with Meta Quest 2 and Meta Quest Pro headsets.

In addition to its partnership with Meta, Oreo also teamed up with Martha Stewart, a well-known personality in the culinary world. Stewart is familiar with the world of web3, as she previously launched her own NFT collection called “Fresh mint” in 2021.