While the COVID-19 pandemic decimated certain industries like tourism and retail, other entirely new industries have emerged. Two years ago, the concept of a “metaverse” was virtually unknown. Today, the term is trending everywhere online, with new companies and funds entering the space every week — billions of dollars have already been poured into this industry. Just last week, Mark Zuckerberg announced that Facebook will become a metaverse company.
Meanwhile, few “metaverse” companies have any real scale or customers, which makes it easy for onlookers to dismiss it as a trend that may flame out. We would caution against that.
The last time we saw a boom like this was in crypto in the mid-2010s. People who jumped on the crypto bandwagon during those early days — think Mike Novogratz, Joseph Lubin, Tyler and Cameron Winklevoss, and Anthony Pompliano — are now considered to be true experts on the topic. They have also made tremendous fortunes by acting quickly when they first spotted the opportunity.
That’s because new industries can unearth massive opportunities for people who are creative and agile enough to identify new niches and reinvent themselves. They also create opportunities for the underrepresented because traditional hiring requirements for previous related work experience fly out the window when nobody in the world truly has relevant work experience. This brings back the old adage attributed to the Dutch philosopher Desiderius Erasmus of Rotterdam: “In the land of the blind, the one-eyed man is king.” If no one’s an expert, then everyone has the chance to become one.
Time for the Metaverse
Now is the time for the adventurous and ambitious to plant a flag in the parcels of the nascent metaverse industry, as today’s metaverse startups will be some of tomorrow’s Fortune 500 companies. While that might sound a bit far-fetched, consider that Coinbase — now valued at more than $54 billion — was founded in 2012 when 1 Bitcoin (BTC) sold for about $12 and was something hackers messed around with in their dorm rooms.
It is at this point when an industry is taking shape — like primordial ooze — that opportunities are greatest, and not just for economic gain but also for personal brand building. When you join a company at the earliest stages in a new industry, you become not only a company co-founder but also an industry pioneer. Those early employees lay the foundation for the entire industry, shape its trajectory and set the ethos and ground rules. Around the Metaverse, a new generation of leaders will emerge. It’s an exciting time to consider becoming one of them.
Metaverse jobs will span between everything from blockchain and gaming programmers to animators, designers, marketers and even accountants, recruiters and lawyers. Small businesses in the real world could become big businesses in the Metaverse, where business owners are not burdened by the perils of the retail brick and mortar. Amazon stores and Etsy shops can become metaverse goldmines, where customers can interact with products in 3D and transact seamlessly due to the expediency of blockchain technology.
Tremendous opportunities for women
Despite all this industry growth, as two women working in the metaverse industry, we often find ourselves to be the only women on male-dominated work calls. Months ago, when we first discussed the new opportunities afforded by these uncharted waters, we had a conversation that played out something like this:
Julia: Do you think the metaverse industry will look different than the crypto industry, with more women in senior roles?
Janine: Well, I have to dig a bit deeper into my career history to make that connection. In my early twenties, when I was working in private equity in New York City, I was recruited for a job in Las Vegas working for a casino gaming company. Back then,…
Read More: cointelegraph.com