Mythical Games launches Web3 title Blankos Block Party on the Epic Games Store

Mythical Games launched its Blankos Block Party on the Epic Games Store, making it the first Web3 game to launch on the platform.

The game is free-to-play and available to download today in early access with the full game launch on September 28, which will feature Blankos Block Party’s Season One content. It is the first blockchain game specifically approved for sale on the Epic Games Store. The hope is this will lead to much wider exposure for the game and a chance to be part of a mass market.

“It’s been a long time coming,” said John Linden, CEO of Mythical Games, in an interview with GamesBeat. “We’ve been working for years to get some of these networks to start. We spent over a year with Epic working through this.”

The promise of the opportunity of taking blockchain technology into mainstream gaming has enabled Mythical to raise a lot of money.

Co-developed by Mythical Games and Third Kind Games, Blankos Block Party is a multiplayer party game set in a goofy online world, with a focus on custom art design, world-building, collecting and personalizing unique Blankos characters. It has a black vinyl art style and a lot of attitude.

Linden calls these characters “playable NFTs” that players can own. The NFTs enable players, creators, artists, brands and game developers to become stakeholders and owners in new “play and earn” game economies, where they can choose to sell the characters for a profit if they wish. You level the characters up, merge them together and create new characters. And you can sell them in a market.

New players can expect a wide selection of developer and player-created maps, which offers a huge amount of immersion, creativity and fun.

Blankos are collectible digital vinyl toys brought to life. Inhabiting their own, ever-changing, offbeat world, they love good vibes and good times. Players can expect to enjoy different gameplay types including racing, shooting, collecting, and brawling.

“We’ve had a blast watching the Blankos community grow in size and creativity since our launch,” said Jamie Jackson, chief creative officer at Mythical Games, in a statement. “On the eve of our full launch, we’re excited to welcome the Epic Games Store community to our vibrant player-base which has already created over one million accounts thus far.”

While not required to play, Blankos Block Party offers players the freedom to sell their digital items within the game’s shop. In other words, the things you earn and buy in Blankos are yours to own within the game. Now those players could see a wider market.

“The game did really well outside the stores. The challenge is so many of the mainstream gamers are aggregated to the stores,” Linden said. “It’s what they’re used to, accessing games through Steam or Epic or Xbox.”

Powered by the Mythical Platform, the marketplace gives the option for players who wish to exercise the freedom of digital ownership to sell or buy items in-game. Led by gaming industry veterans, Mythical’s team has helped develop major franchises including Call of Duty, World of Warcraft, Guitar Hero, DJ Hero, Marvel Strike Force and Skylanders.

Third Kind Games is one of the largest independently owned game developer studios in the United Kingdom and it has studios in Poland and Spain.

Getting approval

Asked what the challenges were that Mythical worked on with Epic, Linden said he couldn’t talk about the precise details but it was a matter of coming up with the right practices and language for user agreements. It helped that the Blankos game did not have its own cryptocurrency token. You can buy digital items in the game…