McDonald’s is set to celebrate Lunar New Year in the metaverse

McDonald’s Spatial-based virtual world blends Asian influences with futuristic elements, reflecting on what the New Year of the future could look like. The metaverse venue features 3D sculptures of twelve Chinese zodiac animals and offers various virtual reality experiences. 

The partnership also includes an AR filter that depicts the transition from the Lunar Year 2022, as we’re moving away from the Year of the Tiger into the Year of the Rabbit. Notably, the filter is free for anyone to test. The link to it is a QR code hidden in McDonald’s TV commercial, which is also available on YouTube. 

McDonald’s will host two Lunar New Year events on the Spatial platform. On January 25, individuals can join a dance party, and on February 2, an evening talk with the avatar version of Karen X Cheng. 

“Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year of the Rabbit while also honoring the legacy of the holiday and uplifting the AAPI community. The Golden Arches is proud to kickstart the new year with an interactive campaign that invites our fans to become active participants in a global cultural celebration,”

said McDonald’s Senior Director of Cultural Engagement Strategy, Elizabeth Campbell. 

The fast food chain is not the first restaurant to step into the metaverse. In August 2022, Taco Bell introduced the metaverse Wedding Package in partnership with Decentraland. 

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