Marina Raphael’s New Bag Design Is Also Available In Metaverse

October 18 — Luxury handbag designer Marina Raphael has launched today her newest capsule collection in collaboration with Eugenie Niarchos, Creative Director of Venyx World. What’s more — the bag is also available digitally in Metaverse as an NFT.

Having established her eponymous label in 2018, Raphael’s range of bags has stayed true to the brand’s sophisticated and timeless aesthetics whilst also appealing to a contemporary fan base with creative and glamorous elements. A sixth generation member of the Swarovski family, Raphael’s design also sees the utilization of sparkles and crystals in abundance.

In true MR fashion, the new style features clean lines, robust silhouette and well-crafted details. Minimalist in shape, maximalist in the detail, the Venyx bag is contrary by nature and paradoxical in concept — a reflection of the two female entrepreneurs’ mutual appreciation in elevated design and gem stones, as well as a sense of futuristic innovation.

The designers shared in notes that the piece “was conceived to exude a perpetual contrast between traditional leather goods creation and construction.” From its sleek and a tad conservative box-style design, its adorable miniature size and statement metal hardware, to the dazzling color variations of the crystals — the Venyx shape is set to become an instant classic, a bag that resembles a space-age jewelry box that is ideal for keeping secrets and life’s essentials.

In partnership with Niftify, an NFT marketplace and Web3 platform, the collaboration also sees Raphael venturing for the first time into the immersive virtual world of Metaverse with her inaugural launch of NFTs. The first ten customers to buy the physical bag online will be rewarded with a unique NFT, featuring an animation of the bag opening to unleash an outpouring of virtual gems.

The NFTs unlock exclusive experiences and products including:

– A limited edition rainbow crystal choker designed by Eugenie Niarchos, of which there are only ten in the world;

– Attendance of upcoming private events that include pop-up stores, trunk shows, parties, sales events etc.;

– Early access to product launches and exclusive collaborations;

– Priority access for upcoming collections;

– Unique Skins for future Metaverse integrations;

– Personalization of a signature Marina Raphael design in collaboration with the designer.

The Marina Raphael x Venyx World limited edition capsule of handbags and NFTs can be purchased here at www.marinaraphael.com.