Macy’s 96th Thanksgiving Parade will take place in the metaverse

American department store Macy’s launches the Thanksgiving Parade experience in the metaverse. Following last year’s successful Parade NFTs release, the retailer decided to host America’s most beloved holiday event in a virtual world. 

The new Macy’s experience, developed in partnership with OnCyber metaverse, will feature virtual galleries from five selected NFT projects. Among these are VeeFriends, Cool Cats, SupDucks, Boss Beauties, and a collection from crypto influencer gmoney. 

The metaverse visitors will be able to vote for their favorite artists and select the first-ever NFT Parade balloon for next year’s Parade. Notably, the first 100,000 users that vote in the metaverse will receive free Macy’s NFTs. 

Following the celebration week, Macy’s fans will have a chance to visit the OnCyber NFT gallery space, contributing to Big Brothers Big Sisters of America. Starting from December 5, users will be able to purchase virtual gallery passes for $50, 100% of which will be donated to the youth mentoring organization.

“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors, and our highly engaged Discord community,”

says the executive producer of Macy’s Thanksgiving Day Parade, Will Coss. 

The Thanksgiving Parade experience launches on November 24, at 9 AM EST, on Macy’s website. 

It’s worth noting that this is not the first Web3 initiative launched by the department store. In July this year, Macy’s dropped a collection of 10,000 free NFTs to celebrate Independence Day. 

In October, the retailer partnered with Toys “R” Us and Gary Vaynerchuk’s VeeFriends to release a set of physical vinyl figures and plush toys inspired by VeeFriends NFTs.