LG Uplus Corp. Launches a Metaverse Fashion Marketplace

LG Uplus Corp partners with South Korean fashion companies Ation Fashion and Z-Emotion for this project. Ation Fashion is the owner of the casual clothing brand Polham, while Z-Emotion is the developer of 3D simulation-based costume production software. In May this year, Z-Emotion released a program that enables the creation of metaverse costumes. 

On July 9, the three companies signed a memorandum of understanding on cooperation. Starting this month, the organizations will launch and run the Meta Slap boutique that will combine the physical and virtual worlds. The shop will feature fashion garments and accessories for the metaverse. 

Notably, the online clothing marketplace will also provide links to offline products, so users will be able to purchase real-life items straight from the metaverse. More than that, LG Uplus Corp., Ation Fashion, and Z-Emotion plan to introduce an artificial intelligence-powered fitting room.

“The metaverse platform Roblox says five of 10 metaverse users were found to dress up their avatars at least once a week. We judged that market potential was high,” said a representative of LG Uplus Corp.

Notably, the three companies are not the first to launch a metaverse store that allows visitors to purchase real-life goods. In March this year, German luxury fashion brand Hugo Boss introduced a virtual location based on the metaverse platform Spatial. The venue featured five garments from the IRL runway, and customers could purchase the items in a few clicks thanks to the links leading to the brand’s website. 

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