Lamborghini’s Second ‘Epic Road Trip’ NFTs Take Utility to New Levels

True to the campaign’s theme, various locations give the NFT animations a backdrop, which includes locations in space and iconic cities across the globe. In a nod to the company’s 1963 founding, the three “regular” NFTs of each month’s drop will sell for $196.30, while the fourth special-edition NFT will sell for $1,963. To reward collector loyalty, those who purchase all of the monthly NFTs (either the three regular or the three regular plus the limited edition fourth NFT) will receive a special NFT at the end of the campaign.

What’s next

More utility. Ahead of the September drop, Lamborghini is introducing new features to the collection. Fans who buy three of a month’s regular set of NFTs will gain priority access to that month’s fourth rare NFT an hour ahead of its public release. Those who gather all eight of each drop’s rare NFT will complete what the company calls the “gold” NFT puzzle to access exclusive benefits to their owners at the end of the campaign. These collectors will also receive a Lamborghini GLB file, enabling them to “virtualize” a to-be-determined Lamborghini model in the metaverse.

Those who purchase two complete monthly collections will receive digital artwork by Mitja Borkert, Head of Design at Lamborghini, produced specifically for the campaign. Collectors of all first fourth months’ NFTs will have the opportunity to join a special tour of the company’s Sant’Agata Bolognese headquarters.

Mastro believes that the company’s January 2022 release of five Lamborghini Ultimae NFTs from Swiss artist Fabian Oefner, in addition to its April release of a 1 of 1 NFT of the last Aventador Coupé ever produced, helped the company understand just how passionate their fan and customer base is. And as a brand that prides itself on being innovative and taking risks, the progression into NFTs was a natural one for the company.

The company emphasized how valuable the Web3 medium is to a name like Lamborghini. More than an occasional publicity stunt or a revenue generator, they are a way to carry the brand into the future.

“This is what the new generation is looking for,” Mastro explained. “I remember when I was a kid that I was collecting stickers of soccer players and cars. The new generation is collecting things on their phones. NFTs are as important as any other licensing business we have.”

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