Kids Foot Locker brings “House of Play” into Roblox’s metaverse

Kids Foot Locker has announced a limited-time gaming experience, “House of Play,” in Roblox. The children-oriented metaverse experience offers an interactive virtual space to play games and unlock virtual sneakers.

The House of Play was first introduced in 2021. The initiative focuses on serving “local communities with a full-family experience rooted in play.” In a physical store in Miami, the House of Play offered interactive playscapes and various activity areas, as well as the newest apparel, accessories, and footwear for kids. Now the kid-focused initiative has moved to the metaverse.

The game is curated by virtual Kids Foot Locker store associates, called Stripers, who guide users throughout the experience as non-player characters. The mini-games on Roblox include a mini hoop basketball, a speed and parkour track, and a high jump challenge. Players can collect tokens in each game to redeem them and unlock special in-game sneakers, which give superpowers to the user and can be worn in the entire Roblox virtual universe.

The global sports apparel and footwear retailer organizes the House of Play Roblox experience through January 31, 2023.