Interview with The Pinkfong Company | MakersPlace Blog

The Pinkfong Company is a South Korean educational entertainment company famous for its children’s music videos, especially “Baby Shark,” which has become the most-viewed YouTube video with more than 11 billion views. 

We had the chance to interview The Pinkfong Company ahead of their second NFT release, a 10K Baby Shark collection following on the heels of a massively successful Genesis Drop of 1/1 Baby Shark artworks. 

MP: Why are you launching a Baby Shark collection? 

PF: Baby Shark started as a digital native IP,  born on the internet, and became the world’s most viewed video in YouTube history with more than 10 billion views. As such, we’re always looking for new ways to be at the forefront of technology that allows us to expand and engage further with our fans of all ages. 

We felt that NFTs and Web3 are amazing ways for us to expand our IP and meet the community in the digital space, and by offering this second Baby Shark collection of 10,000 unique digital collectibles, our fans can now own, trade, or pass down to their children a piece of the Baby Shark universe. 

The 10k collection is a great way to expand our global Baby Shark community and potentially invite 10,000 different people across the world to own a piece of our artwork and interact with us on a much deeper level, both on and offline. 

After the response and excitement that we saw from our first limited collection, which sold out instantly, we wanted to extend ownership of our NFTs to everyone that didn’t have a chance to buy one, this time with a set of unique special traits to add on from the first collection.

MP: What was the process of developing the ideas behind the collection?

Everything starts with the DNA of Baby Shark. We always want to stay consistent with who we are. Baby Shark is fun, family-friendly, playful, and of course, all about music and dance. 

So we started with that. From there, we came up with an extensive list of traits that stay true to Baby Shark’s DNA, inspired by new trends, new looks and attributes that collectors of all ages and backgrounds can enjoy. We wanted to make sure that our NFTs appeal to a wide pool.

We also put a lot of thought into how we can create a storyline. We did that by creating themes with traits and attributes exclusive to each theme. We’ll be dropping the collection in three parts: This first upcoming drop will be the Spring/Summer edition, followed by the Fall and Winter Edition, dropping later this year. Each of these themes offers new looks and traits, with a few being exclusive to each season, which adds some excitement and fun while keeping it under one cohesive collection.

MP: How do you expect the Baby Shark narrative world to expand in the near future? How might this collection contribute to an expansion of Shark Lore?

We’re storytellers, and we’re constantly creating new content and planning events that expand upon the Baby…