HUGO Partners With Imaginary Ones In An NFT Fashion First

The global fashion giant ‘HUGO’ is partnering with Imaginary Ones — a top Web3 company, to launch an exclusive NFT collection. Moreover, it is HUGO’s first big step in the NFT space as it will deliver a 360-degree metaverse experience. 

Previously in April, Imaginary Ones dropped its NFT collection with over 8,888 fully animated 3-D characters. Through the project, they aimed to spread positivity, creativity and love. Next, let’s see the details of HUGO and Imaginary One’s NFT collection.

What Is HUGO And Imaginary One’s Fashion NFT Collection?

By November, HUGO and Imaginary One will drop an NFT collection of 1,001 3D animations titled ‘Embrace Your Emotions’ (EYE). Remarkably, they aim to encourage people to connect to their emotions. And to emphasise that all feelings — positive and negative are valid — to improve mental health and overall well-being.

Although the collection isn’t out yet, there is already so much excitement. For instance, those who want access to the NFT collection must first join the allowlist, which means they are to perform a small task. 

Out of 1000 allowlist spots, 500 go to customers who buy an exclusive phygital t-shirt. In comparison, the remaining 500 slots go to existing Imaginary Ones holders and giveaway participants. Only 500 limited edition t-shirts with a QR code are for sale. And with the QR code, users can enjoy special augmented reality effects through a Snapchat Lens.

Furthermore, six of the 1,001 NFT characters contain special attributes, while five of them will represent everyday emotions. These include joy, sadness, fear, anger, and love. Another key point is that the upcoming NFT project will benefit a charitable cause to mark World Mental Health Day on October 10. The brands plan to donate 100% of earnings from the auction of a sixth special character that combines all five emotions to Youth Aware of Mental Health (YAM).

More On The Collaboration Of HUGO And Imaginary Ones

On the one hand, Miah Sullivan — Senior VP of Global Marketing & Brand Communications at HUGO, said that they are excited to partner with Imaginary Ones. Not only to explore the metaverse world but also to share a message of self-acceptance worldwide. 

On the other hand, Clement Chia — Co-Founder at Imaginary One, showed excitement as Imaginary Ones became the first Asia-born NFT project to partner with a multinational fashion brand. 

For the partnership, every HUGO x Imaginary Ones NFT holder will receive a “golden ticket” for a 10% discount at HUGO’s online store. Also, they will have access to Imaginary Ones’ staking ecosystem, making them eligible for HUGO x IO merchandise, experiences, and content. 

As time goes on, HUGO and Imaginary Ones will likely strengthen their partnership through different means. So as to increase the value provided to the holders of their collection. Additionally, you can get updates on the NFT collection on the discord channel.

About HUGO 

HUGO is a multinational fashion brand and one of the counterparts of the famous HUGO BOSS brands founded in 1924. HUGO aims to encourage the self-expression and authentic dressing of its customers. In addition, HUGO creates clothes for leaders to promote individuality and ‘boundless styling’. Today, HUGO is one of the few top fashion brands that has moved into the Web3 space. In fact, HUGO announced its entry into the NFT space a few days after the arrival of the Balmain NFT membership club for Paris fashion week.