HUGO by Hugo Boss partners with Imaginary Ones for a 1,001-piece NFT collection

Clothing brands continue adopting the non-fungible token technology. German fashion house Hugo Boss has announced its partnership with NFT project Imaginary Ones to release a non-fungible token collection, coming out on October 15.

Dubbed “Embrace Your Emotions,” the collection will feature playful characters that represent five emotional states: love, anger, joy, fear, and sadness. The drop will include 1,001 3D animations in the original Imaginary Ones style. The Hugo Boss NFTs will grant holders access to special perks and utilities, which will be revealed on October 15. Fans can secure a spot in the allowlist by purchasing Imaginary HUGO merchandise, joining giveaways, or staking IO on the dedicated staking platform.

Additionally, on October 10, the two companies will auction a unique sixth character that incorporates all five emotions. Notably, Imaginary Ones and Hugo Boss will donate a hundred percent of the auction proceeds to a mental health program for young people, “Youth Aware of Mental Health.”

The vision of Imaginary Ones embraces the importance of mental health, inspiring individuals to accept every daily emotion, positive or negative.