How Telegram Built a Web3 Gaming Juggernaut

The millions of Notcoin users, after tapping and tapping and earning coins, were delighted to receive an Airdrop that showered 80 billion Not tokens to the community, transforming their mindless clicking into something with real value (at least for now). “Notcoin, a Mini App on Telegram, reached 35 million active users in just a few months,” Pavel Durov, Telegram’s CEO, wrote in his Telegram channel. “All of a sudden, Notcoin users who just played this game for fun could convert their in-game currency into real money.” (Telegram has officially distanced itself from TON after regulatory skirmishes with the SEC.)