HK Palace Museum launches NFT giveaway campaign to commemorate 100th day of opening

The Hong Kong Palace Museum (HKPM) has launched a NFT giveaway campaign to commemorate the opening of the museum for 100 days and to promote the appreciation of Chinese culture through innovative technologies.

Since its opening on 3 July, the museum has welcomed 500,000 visitors within four months, according to the release. Sponsored by Animoca Brands and its invested company NFT First Social Wallet DTTD, the HKPM will give away a total of 1,000 commemorative NFTs to visitors, which are based on the images of specially designed tickets, each in a unique colour scheme.

Buyers of any admission tickets who purchased via the West Kowloon Cultural District’s (WKCD) ticketing platforms (i.e. HKPM website, WKCD website, WKCD mobile app and Cityline website) for admission to HKPM from 2 July to 25 October 2022 are invited to register for the Commemorative NFT. Registration period will be from 15 to 20 November 2022. The first 1,000 eligible registrations with the required information provided will receive the NFT on a first come, first served basis.

Louis Ng, director of HKPM welcomed the 500,000th visitor at the museum’s entrance and presented her with a free one-year HKPM friends membership, a commemorative NFT of a specially designed ticket, and other souvenirs.

“We’re thrilled to celebrate the milestone of receiving 500,000 visitors within four months after the museum’s opening. The remarkable number of visitors and their length of stay in the museum demonstrate the community’s passion and support for the Palace Museum culture,” Ng said

“We would like to express our heartfelt gratitude to the community and will continue to present innovative, multi-faceted, and high-quality exhibitions. We look forward to welcoming tourists from Mainland China and the rest of the world to the Museum, promoting to them the splendour of Chinese culture and fostering cultural exchange among world civilisations,” Ng added. 

NFTs giveaway campaign is a new marketing strategy amoung brands and authority. Back in March 2021, Hotel chain JEN by Shangri-La  unveiled a giveaway of a NFT art piece featuring Bruce Lee and encouraged consumers to participate in the giveaway by tagging a friend and following its Instagram page. The giveaway campaign covered eight cities where JEN has a presence in including Hong Kong, Beijing, Singapore, Manila, Penang, Johor, Shenyang and Maldives.

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