GAP and DressX bring hoodies into the metaverse

Digital fashion marketplace DressX partners with American brand GAP to bring sports clothes into the metaverse.

Earlier this year, GAP launched a “logo remix” challenge, inviting users to reimagine the brand’s original logo. At the beginning of October, the apparel company chose three winners and placed their logos on its IRL hoodies. Following this, Gap tapped DressX to “transfer” the physical pieces into the Metaverse, the two issued limited-edition augmented reality 3D hoodies.

The hoodies are now available for purchase as NFTs. The collection features three different designs, and each one goes for 50 Tezos (approximately $72 at the time of writing).