Front launches API platform to be the Plaid of crypto and DeFi

Front allows emerging FinTech companies access to a unique network of 250+ integrations with brokerages and exchanges globally. Front API has been in stealth mode since July 2022, and already has paying customers on production and many FinTech startups and enterprises are evaluating their solutions.

While access to traditional financial service providers was democratized through Open Banking and other standards, there are no APIs that can address modern needs such as crypto asset transfer and cross-exchange execution for emerging FinTechs and DeFi companies. With the launch of its B2B services, Front plans to democratize access to brokerages and exchanges for FinTech and new age financial services

Front is the key to unlocking connectivity for crypto, DeFi, and banking. “We have been using our API since the launch of the Front App in late 2020, and realized how beneficial it would be to allow other FinTechs to have access to their user accounts like they never had before. Because we enable access to execution and asset transfer across exchanges and crypto platforms, we came to the realization that we can help FinTechs increase their AUM and revenue immediately,” says Front Founder and CEO Bam Azizi.

By giving other companies access to their comprehensive API, Front provides the next wave of FinTech companies, such as DeFi, DAO, lending services, brokerages, and more, with the ability to access users’ assets more efficiently, while accommodating the needs of an ever-evolving FinTech market.

Dara Rahimzadeh, VP of Partnerships at Front, says the use of Front’s APIs allows for a long look behind the curtain, to see just how powerful the API is for B2B customers. “When I joined Front full-time, I saw a great consumer app built upon even better tech. Looking at the FinTech landscape in the U.S. alone gives us an addressable market of over 10,000 companies who can build modern, sticky FinTech apps on top of the Front API platform”.