FIFA has announced a strategic partnership with Avalanche to develop its own dedicated layer-1 blockchain, named the FIFA Blockchain
FIFA has announced a strategic partnership with Avalanche to develop its own dedicated layer-1 blockchain, named the FIFA Blockchain. This new EVM-compatible blockchain, built on Avalanche’s technology, aims to enhance FIFA’s digital offerings, including ticketing and digital collectibles, to engage its global fan base.
The FIFA Blockchain will support platforms like FIFA Collect, which offers digital collectibles tied to iconic moments in football history and exclusive real-world experiences such as VIP match access. The migration of FIFA Collect from Algorand and Polygon to this new blockchain, built and maintained by Modex, marks a significant step in FIFA’s Web3 expansion efforts.
Avalanche’s infrastructure was chosen for its scalability, customizability, and ease of integration, as highlighted by Francesco Abbate, CEO of Modex, and John Nahas, Chief Business Officer at Ava Labs. This move is part of FIFA’s broader strategy to leverage blockchain technology for modernizing its digital asset management and enhancing fan experiences.
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