Fiat will sell you a very real car in the metaverse

(Pocket-lint) – Buying a Fiat doesn’t necessarily mean setting foot in a traditional car dealership with the company letting you do it in the metaverse instead.

The Fiat Metaverse Store features the brand’s latest flagship model, the 500 LaPrima by Bocelli and promises a digital experience in which car buyers can find and then configure their next car without ever leaving their homes.

While that special Fiat 500 is the launch car, Fiat does say that the entire 500 lineup will be offered by year’s end with other models coming online in 2023. For now, though, it’s all about the little car that could. Those looking for the electric Fiat 500e should be good to go soon enough, too.

While the use of the word “metaverse” might make you think that you need a VR headset to buy your car, that isn’t the case at all. The Fiat Metaverse Store was built in collaboration with Touchcast and Microsoft and there’s no need for a headset. You’ll still be able to your next car in a sweeping 360-degree view, but you’ll just do it on a flat screen.

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