Fiat Starts Selling Cars At A Dealership In The Metaverse

The new Metaverse-based store will allow customers to research, configure, and eventually buy their cars and promises to recreate the feel of a showroom floor right in the comfort of the home. The new store has been developed in collaboration with Touchcast and Microsoft and is accessible without the use of VR headsets, avatars, or any other special requirements.

“At Fiat, we are once again the front-runners in offering our customers an innovative and stress-free brand experience. In pure Fiat style, Fiat Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of Fiat. Simple and user-friendly, pursuing the idea of “tech it easy” and accessible for everyone, thanks to its technology,” said Olivier Francois, Fiat CEO and Global Stellantis CMO.