Exploring Walmart Land in Roblox

Walmart’s virtual reality training program has offered excellent use cases for education in the metaverse.

Now, the retail giant is expanding its metaverse efforts with their new Roblox experience, Walmart Land.

They’ve also partnered with other brands, including Netflix, to create unique-experiences in their physics-defying world. Read on to find out how they did.

Entering Walmart Land in Roblox

A popup immediately welcomes guests with promises of challenges, badges, and Easter eggs. Clearly, Journey (the firm that partnered with Walmart to build their metaverse presence) jumped right in common gamer lingo.

Unfortunately, I was also greeted with by a sound that can only be described as a kid trying to play a keyboard for the first time. I’m pretty sure it’s coming from a nearby mini-game or something, but it gets old and annoying very quickly. It’s also disproportionately loud compared to everything else.

Here’s a quick look at the initial badges offered in Walmart Land:

• Selfie Time badge: “Scramble your avatar’s fit with the Fashion Wheel & snap a selfie.”
• DJ Bronze badge: “Earn 500 points making beats in the DJ booth” (ah, that explains the off-key musicals scores nearby)
• Cossy Obby Bronze badge: “Complete the Oversized Cosmetics Obby in under 100 seconds”

All visitors are given the title “Top Talent,” one that certainly isn’t fitting of those jumping up and down on “Electric Island.”

Just past that, there’s a Ferris wheel offering a free jacket and gold coin – one of many that you’ll find scattered throughout Walmart land. It offers nice views of several other attractions.

From there, I ran over to the hub. It features as leaderboard showing the top scores of players completing challenges. Inside, players can redeem the gold tokens they’ve been collecting for verch (virtual merchandise). They can also find more information and teleport to new places.

The second floor showcases the “verch” outfits available to trade for tokens. The top floor features a ton of tokens up for grabs. After collecting them, I decided to take the tram.

Unfortunately, the tram isn’t very stable. I was standing in it one moment and fell out for no particular reason the next. Edit: it seems that you need to have and maintain just the right camera angle.

Also, if it randomly seems that something went wrong with your audio, don’t’ worry: it’s Walmart world, not you.

Shortly after falling out, I received the “chillin’ like a villain” award. Not sure why.