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Today, entrepreneurs seeking to enter the FinTech industry face several challenges. The problem of scaling is one, the problem of identifying profitable business models another. Recently, however, Decentralized Finance (
Blockchain entrepreneur
For more than seven years, Liberman has helped businesses in diverse industries and those operating in polarizing sectors reach their target markets. His firm specializes in millennial-focused marketing, and he helps local service-oriented companies build retail e-commerce businesses to expand their outreach.
Through traditional retail marketing strategies, Liberman helps start-ups working in brand-new industries and innovative verticals grow while applying the best professional practices of decades past. He offers the following lessons in business marketing for FinTech entrepreneurs:
Define Vision
Entrepreneurs need more than just a concept to launch their businesses. They must have a clear idea of their target market, the needs their venture will address, and how they will articulate their products or services to those in the market.
“When you share the same set of values and beliefs with your target audience, you set yourself apart from the pack and if you connect with them on a personal level, you can build a strong and loyal client base,” explained
Invest in Existing Client Base
So many new businesses falter when they turn early revenue into a laser focus on acquiring new clients rather than strengthening the relationship with their original clients.
Neglecting current client base to build businesses is a mistake that many entrepreneurs and small business owners make when building their first marketing plan,” asserted
Loyal early adopters offer the biggest value to a growing business. They also offer a lot of insight into the market and how to acquire adjacent customers. Listening and responding to customers should be the first marketing goal of every entrepreneur.
Focus on Differentiators
Today, instant…
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