ChatGPT Will Kill Search and Open a Path to Web3

But it’s not just media outlets. It’s brands, governments, not-for-profits, bloggers – anyone striving to grab a piece of the world’s limited supply of audience attention is locked into a competitive dance ruled by Google’s search algorithm. From that structure was built Web2’s core business model: the sale of user data to programmatic advertisers who pay fees structured on a commodity-like measure of “page views,” “uniques” and “sessions.”