Breitling Partners With Arianee and Sourcemap for Luxury Watch NFTs

Luxury Swiss watch brand Breitling partners with Arianee and supply chain transparency network Sourcemap to introduce fully traceable watches. The exclusive physical items will be traced on the blockchain. 

The watch model in question is the Super Chronomat Automatic 38 Origins. The item incorporates laboratory-grown diamonds and artisanal gold sourced from specialized suppliers. The watches from this collection are tied to non-fungible tokens that enable owners to verify the provenance of their items via the digital passport feature provided by Arianee. The tokens feature product information, warranty status, and the history of the product. 

In addition, Breitling NFT holders get access to premium services, such as the online estimation tool and the Breitling Trade platform. So, individuals have the opportunity to transfer their watch’s ownership with fast and secure blockchain transactions. NFT owners also receive service notifications, as well as invitations to events and limited edition releases.

Arianee is a fashion and luxury-focused web3 platform that helps global brands step into the blockchain space. The agency has previously partnered with Lacoste, Moncler, and Yves Saint Laurent Beauté. 

In the past few years, the concept of traceability has become increasingly important to consumers, especially when it comes to high-priced items. Luxury goods are no exception—in fact, many brands have been working to create more transparent supply chains so that customers can be sure of the provenance of their purchase. Aura Blockchain is one of the companies that focuses on transparency in luxury. The Consortium was established in April 2021 by Prada Group, OTB Group, LVMH, Mercedes-Benz, and Cartier. 

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