Bobbi Brown and Sam’s Club File Metaverse Trademark Applications

American cosmetics company Bobbi Brown has filed a U.S. metaverse trademark application. The application, filed on March 31 with the United States Patent and Trademark Office, was shared by the USPTO licensed trademark attorney Mike Kondoudis on Twitter. 

According to the tweet, the company plans to issue downloadable virtual goods representing cosmetics. The files will be available for use in virtual worlds. In addition, Bobbi Brown will develop entertainment services and non-downloadable virtual cosmetics that can be used in metaverses.

Bobbi Brown is not the first beauty company to file web3-related trademark applications. In January, Yves Saint Laurent Parfums filed NFT and metaverse trademark applications for its name and logo. The company had plans to issue NFTs, metaverse-ready body and hair-care products, downloadable virtual goods, and computer programs. 

On April 4, Kondoudis also shared that the American chain of membership-only retail warehouse clubs Sam’s Club filed metaverse trademark applications. 

The company reportedly plans to develop telecommunication services like the transmission of virtual reality content. Sam’s Club will also issue VR and AR games and experiences along with interactive entertainment. In addition, the organization plans to create an augmented reality environment furnished with non-downloadable virtual goods, such as home decor, electronics, apparel, personal care products, and other items. 

The retail club will also provide educational services, including VR- and AR-located classes regarding health and nutrition. 

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