Binance's New Messenger App Aims to Grow User Base and Engagement

by Nik Asti

Published: November 07, 2023 at 5:26 am Updated: November 07, 2023 at 5:26 am

by Victor Dey

Edited and fact-checked:
November 07, 2023 at 5:26 am

In Brief

Binance has launched Binance Messenger, which is suspected to be a chat app, on the Apple Store.

Binance, one of the world’s leading cryptocurrency exchange, has made a strategic leap into communication tools by introducing Binance Messenger on the Apple Store.

In what appears to be a chat application, Binance Messenger is currently available for download but requires an invitation code for new users to register.

Binance’s Next Billion User Gamble

This move comes on the heels of Binance’s announcement that they are unlocking a new product, which they believe will be instrumental in attracting the next billion users to their platform. However, the precise nature of Binance Messenger remains unclear, as the company pointed out that it is not a new venture but an existing service previously offered to VIP customers.

The key to onboarding the next billion.

November 8th. pic.twitter.com/GpZQELZHD8

— Binance (@binance) November 6, 2023

A Focused Approach to User Growth

The launch aligns with Binance’s aggressive user growth strategy, as revealed in a tweet heralding the significance of November 8th. With this launch, Binance signals its commitment to broadening its ecosystem and providing additional value to its users.

While the initial offering of Messenger caters to an exclusive group, its presence on the Apple Store suggests wider ambitions for the application’s role in Binance’s expansive suite of services.

Disclaimer

Any data, text, or other content on this page is provided as general market information and not as investment advice. Past performance is not necessarily an indicator of future results.

The Trust Project is a worldwide group of news organizations working to establish transparency standards.

Nik is an accomplished analyst and writer at Metaverse Post, specializing in delivering cutting-edge insights into the fast-paced world of technology, with a particular emphasis on AI/ML, XR, VR, on-chain analytics, and blockchain development. His articles engage and inform a diverse audience, helping them stay ahead of the technological curve. Possessing a Master’s degree in Economics and Management, Nik has a solid grasp of the nuances of the business world and its intersection with emergent technologies.

Nik Asti